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How MVS Foundation Achieved 3X Student Engagement with Combirds' Omnichannel Communication Suite

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April 07, 2026

Overview

MVS Foundation, a leading NIOS-authorized facilitation center and educational NGO, transformed its student communication and operational efficiency using Combirds' omnichannel platform.

By integrating WhatsApp Business API, SMS, and Voice IVR, the organization built a scalable communication system—enabling seamless interaction with thousands of students across India.

About MVS Foundation

MVS Foundation is dedicated to delivering accessible, high-quality education and skill development. Founded by Manish Verma, the organization provides coaching and admission support for:

  • NIOS (National Institute of Open Schooling)

  • CBSE (Central Board of Secondary Education)

  • DU SOL (Delhi University School of Open Learning)

  • IGNOU (Indira Gandhi National Open University)

With a mission of "Education for All," the foundation handles large volumes of student inquiries, admissions, and academic updates daily.

The Challenge

As MVS Foundation scaled operations, communication inefficiencies began impacting growth:

  • High Query Volume: Thousands of student queries daily made manual handling inefficient

  • Limited WhatsApp Access: Single-number restriction limited team collaboration

  • Low Engagement Channels: Emails had poor open rates, causing missed updates

  • Security Needs: Reliable and instant OTP delivery was critical for student login

  • Unstructured Call Handling: Missed calls and delays due to lack of centralized routing

The Solution

To address its communication and operational challenges, MVS Foundation partnered with Combirds to implement a fully integrated omnichannel communication suite—built to streamline engagement, automate support, and scale efficiently.

Conversational engagement powered by WhatsApp

Combirds enabled WhatsApp Business API with an intelligent chatbot to automate responses for common student queries such as fees, subjects, and exams. With smart routing in place, conversations were instantly directed to the right department, while 15+ agents could handle queries simultaneously. Chat history tracking ensured continuity, delivering a seamless and personalized experience on students’ most preferred platform.

Reliable and scalable SMS communication

To support critical touchpoints, Combirds integrated a robust SMS gateway for both transactional and promotional messaging. This enabled instant OTP delivery for secure logins, along with high-volume campaigns for admissions, deadlines, and important announcements—ensuring timely communication with high deliverability.

Streamlined support through Voice IVR

A structured IVR system was deployed to automate call routing across key functions like Admissions, Support, and Results. This significantly reduced manual workload while improving response efficiency. Additionally, region-wise reporting provided deeper operational insights, helping the team optimize performance and resource allocation.

The Impact

After implementing Combirds, MVS Foundation saw significant improvements:

  • 🚀 3X Increase in Student Engagement via WhatsApp campaigns compared to email

  • 60–70% Queries Automated through chatbot, reducing manual workload

  • 📈 2.5X Faster Response Time with automated routing and instant replies

  • 🔐 99%+ OTP Delivery Success Rate, improving login success and trust

  • 📞 40% Reduction in Missed Calls with IVR-based smart routing

  • 🎯 2X Improvement in Campaign Reach for admissions and updates

Solution Illustration
Rajneesh Verma

Rajneesh Verma

Senior Manager, MVS Foundation

Combirds has transformed the way we connect with our students. With SMS, WhatsApp API, and IVR solutions, we now deliver timely updates and engage more effectively across channels. Their advanced WhatsApp chatbot intelligently routes queries—ensuring faster and more accurate responses. The calling solutions and reliable support helped us build a complete communication system at an affordable cost. Highly recommended for seamless and efficient student communication.

Conclusion

With Combirds' omnichannel communication suite, MVS Foundation successfully transitioned from fragmented communication to a centralized, automated, and scalable system.

The result: higher engagement, faster responses, improved student satisfaction, and operational efficiency at scale.

About Combirds

Combirds is a leading CPaaS provider helping businesses and NGOs streamline communication through:

  • SMS

  • WhatsApp Business API

  • Voice & IVR

  • RCS

  • Email

  • Chatbots

We empower organizations to build real-time, meaningful customer connections through scalable communication technology.

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